Aimed as a rival to Twitter, it has set a record for being the most rapidly downloaded app of all time, with over 100 million users within 3 days.

"While leadership pundits may celebrate disruptive behaviour as a think outside the box success, there’s room to wonder if Musk is the bird in the house"

"For as much as is made of social media being social, it can sometimes feel like you’re in a crowded room, talking to yourself."